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DIGITAL MARKETING CASE STUDY

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Strong pre-sale start for the upcoming tour

GERMANY COMEDIENNE IN CHIEF IS BACK!

  • With her new program, Carolin is once more testing the limits below and above the belt
  • Look forward to insane everyday life observations, hilarious stories and unambiguous messages to all the narrow-minded
  • One thing is certain: All Fraukes, Harveys and Bibis of this world can wrap up warmly!

After her extremely successful Alphapussy Tour, Carolin Kebekus will be back in fall 2018 with her new program! Stagelink supports the organizer, Bühnenkunst GmbH, for the tour with marketing and ticketing.

1M

IMPRESSIONS

42k

SHOP VISITORS

2,5k

PURCHASES

AFTER THE FIRST SIX WEEKS

4.2%

6%

6k

SOLD TICKETS

2.4x

Campaign efficiency was continuously improved by learning about audiences with high purchase probability and basket size.

1,900% ROI INCREASE IN SIX WEEKS

Throughout the campaign, key regions were identified and budgets allocated accordingly.

GEOGRAPHIC OPTIMIZATION

To efficiently communicate the pre-sale launch and generate ticket purchases, existing target groups from the Stagelink database and the artist's channels were activated. Subsequently, with the help of the campaign feedback, further relevant target groups were identified and addressed. In the first six weeks of the campaign, more than 1,000,000 prospective costumers interacted with the ads. This was reflected in strong ticket sales, high engagement and over 1,000 new likes for Carolin's Facebook page.

MORE THAN IMPRESSIONS

STAGELINK SERVICES

Strategy & Targeting

Strategy & Targeting

Ad creation

Ad Creation & Delivery

Audience Profiling

Audience Profiling & Testing

Strategy & Targeting

Reporting & Analysis

Purchase Tracking  & Ticketing

CHANNELS

Strategy & Targeting

Facebook

Instagram

Instagram

Google Adwords

Google

Twitter

Twitter

Email

Email

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