DIGITAL MARKETING CASE STUDY
Strong pre-sale start for the upcoming tour
GERMANY COMEDIENNE IN CHIEF IS BACK!
After her extremely successful Alphapussy Tour, Carolin Kebekus will be back in fall 2018 with her new program! Stagelink supports the organizer, Bühnenkunst GmbH, for the tour with marketing and ticketing.
AFTER THE FIRST SIX WEEKS
Campaign efficiency was continuously improved by learning about audiences with high purchase probability and basket size.
1,900% ROI INCREASE IN SIX WEEKS
Throughout the campaign, key regions were identified and budgets allocated accordingly.
To efficiently communicate the pre-sale launch and generate ticket purchases, existing target groups from the Stagelink database and the artist's channels were activated. Subsequently, with the help of the campaign feedback, further relevant target groups were identified and addressed. In the first six weeks of the campaign, more than 1,000,000 prospective costumers interacted with the ads. This was reflected in strong ticket sales, high engagement and over 1,000 new likes for Carolin's Facebook page.
MORE THAN IMPRESSIONS
Strategy & Targeting
Ad Creation & Delivery
Audience Profiling & Testing
Reporting & Analysis
Purchase Tracking & Ticketing
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