Frequently Asked Questions

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Stagelink is the easiest way to start a marketing campaign that is impactful as much as it is cost-efficient. Stagelink promotes your event, product or service on Facebook, Instagram and Google. Your campaign’s performance will permanently be optimized for best results through automated data-driven algorithms. Stagelink also provides you with unique insights about your campaign’s results including impressions, clicks, purchases and your return-on-invest.

ESSENTIALS

Why should I use Stagelink?


General

How much does Stagelink cost?


For handling your campaign including set-up across multiple advertising systems, continuous optimization and reporting, Stagelink will receive a commission fee depending on your campaign’s budget:


30% commission for campaign budgets from $100

25% commission for campaign budgets from $5,000

20% commission for campaign budgets from $10,000

15% commission for campaign budgets from $25,000


The service fee is deducted from your ad spend, with the remainder invested into the ad delivery on all relevant networks (e.g. Facebook, Instagram, Google). You will not have to pay any extra fees. In particular, Stagelink does not charge a fixed monthly fees to access our systems.


Why should I use Stagelink?


How much does Stagelink cost?

I want to make amendments in my campaign, how do I do it?


How long does it take to start the campaign?


Why do you need access to my Facebook page?


How do I grant Stagelink advertiser access to my Facebook account? 


Should I link my Instagram account with my Facebook Page?


How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page

You can edit the creatives of your campaign as long as it hasn’t gone live. If you want to make any further amendments please contact the Stagelink campaign support via campaigns@stagelink.com.

I want to make amendments in my campaign, how do I do it?

Campaign Setup

How long does it take to start the campaign?

Your campaign will be ready to go live within 48 hours after you created your campaign and performed the payment.

Why do you need access to my Facebook page?

With the access Stagelink can deliver your ads through your Facebook page for brand recognition, consistency and ultimately better results. Moreover, it allows for addressing highly relevant audiences, namely such that engaged with your Facebook page and possibly also with a connected instagram profile.

How do I grant Stagelink advertiser access to my Facebook account?

If you chose the custom setup, you will have to connect your Facebook account to Stagelink in the course of the campaign creation process. As soon as you have done so, the advertiser request will automatically be sent to your account via Facebook where it is to be confirmed in order for your campaign to go live. To do so, click the according notification in Facebook. Thill will take you to the 'page admin roles' page where you click 'Respond to request'.



Even if your Instagram business profile is not linked with your Facebook page your ads will still be delivered on Instagram from the Facebook page you're advertising through.

If you'd like Stagelink to build a custom audience composed of individuals that have engaged with your brand on Instagram though, your Facebook Page needs to be linked to your Instagram business profile.


Should I link my Instagram account with my Facebook Page?

Linked Accounts

How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page

You can add an Instagram account to a Facebook Page for which you are an admin or editor.


To add an existing Instagram account to your Facebook Page:


1. Go to your Facebook page.

2. Click 'Settings' in the top-right of your page.

3. Select Instagram from the options on the left side of the page.

4. Add an existing Instagram account to your page by clicking 'Add an Account'.

5. Enter your Instagram account’s Username and Password and click 'confirm'.


You can also link your pages while logged into the Instagram account in the Instagram mobile app. To do so, you need to be an admin of the Facebook page you want to connect


To link your Instagram account to a Facebook Page:


Android

1. Go to your profile and tap in the top right. Scroll down and tap 'Linked Accounts', then select 'Facebook'.

2. If you haven't done so already, enter your Facebook login information.

3. By default, your Instagram account will link to your personal Facebook timeline. To link to a page instead, tap Facebook again and choose a page that you manage below 'Share to'.


iPhone or Windows Phone

1. Go to your profile and tap in the top right. Scroll down and tap 'Linked Accounts', then select 'Facebook'.

2. If you haven't done so already, enter your Facebook login information.

3. By default, your Instagram account will link to your personal Facebook timeline. To link to a page instead, tap 'Facebook' again, then tap 'Share to', and choose page that you manage.


How to write a good ad?

1. Use compelling headlines

Get the gist of your message across fast and engage the reader with compelling wording.


2. State the benefits not the features

Make it short and be precise about how you solve your audience’s problem or how you satisfy its needs. Communicate upfront which solution you are providing. If you want to start your copy with a question make sure that it prompts your prospect to give the answer you want.


3. Emotional appeal

Try to describe the product or service you sell with words that trigger emotional responses from your customers in order to engage them and spur them to take immediate action.


4. Use call to action statements

Create an immediate urge and help your customers take action by including call to action statements like BUY NOW or GET MORE INFORMATION.


5. Make sure your ads deliver

The greatest ad does not do any good if it does not comply with the relevant (e.g. Facebook) advertising policies and therefore does not reach anyone. Make sure to check the guidelines here and get your message across.

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