TECH OPEN AIR 2018
DIGITAL MARKETING CASE STUDY
Europe's leading interdisciplinary technology festival
Once created through crowdfunding, Tech Open Air is one of the most important festival-meets-conference formats worldwide for the startup and tech world. With more than 20,000 guests, 150 speakers and 120 satellite events, 2018 was the largest TOA ever held.
With 4,000 square meters of diverse technology, music, art and science disciplines, the festival offered a great opportunity to see many panels, keynotes and knowshops on topics such as artificial intelligence, blockchain, health tech and sustainability.
2018 - The largest TOA of its kind
RETURN ON INVEST
STRATEGY AND RESULTS
Nearly two million ads were played via mobile devices. By contrast, the click and buy rates on desktop devices were significantly higher in comparison.
DESKTOP RULES IN A MOBILE WORLD
The "Fear of missing out" has an impact on buying behavior. Matching ads led to a significant increase in the order rate.
THE "FOMO" IS REAL
Most ticket orders were placed one week before the event and even on the day of the event itself. Accordingly, the campaign made a massive contribution, even for last minute attendees. Because all tickets could only be bought online, all orders were recorded by the system.
STRONG FINAL SPRINT
Tech Open Air 2018 is approaching fast!! ⚡ Will you join us June 19-22 in Berlin?! Then make sure to grab your tickets now at https://toa.berlin/tickets
Strategy & Targeting
Ad Creation & Delivery
Purchase Tracking in Ticket Shop
Audience Profiling & Testing
Reporting & Analysis
Google Search & Display
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